
This project started as a study of the Presidential presentation (dress) of the first year of the George W. Bush administration. Pres. Bush started to wear the American flag lapel pin after 9/11. He didn't wear many lapel pins of any kind before 9/11. After, he is almost never photographed without the flag on the left lapel of his suit coat. There is a period of transition between September 12 and 25 where it becomes part of the presidential wardrobe that continues for years past his term.
This specific transition is visible through a set of White House press pool photographs starting with W. Bush's first inauguration. Then the style is generally visible over historic inaugurations, State of the Union Address, first year Joint Sessions and the Smithsonian's National Portrait Gallery. This set defines the president's political use of the American Flag lapel pin. The patent from 1896 is a political item with drawings of people's faces over bunting and flags. From here the presidential fashion trends.
Woodrow Wilson used the flag pin as president of the American Red Cross in 1919. Bob La Follette refused to wear one to spite Wilson in a scene from Unger. Truman wore a WWI veteran pin on his lapel and masonic ring on his pinky finger that are memorialized in statues. LBJ wore a Silver Star lapel pin of dubious significance. FDR doesn't appear to wear flag lapel pins at international or domestic functions.
Nixon didn't wear a flag lapel pin in the Kitchen Debate with Khrushchev in 1959. Neither Nixon nor JFK wore one during the 1960 televised debates. Nixon didn't wear one at his inaugural in 1969 or in the Norman Rockwell or James Anthony Wills portrait at the National Gallery. He didn't wear one during the 1970, '71 or '72 State of the Unions.
Then Nixon went to China. While meeting with the Communists, Nixon started to wear the flag lapel pin in photos with Mao Zedong and Zhou Enlai. After that, he wore the pin in his Second Inaugural Address in 1973; when meeting with visiting Leonid Brezhnev in '73; and with Golda Meir in '74. During Watergate, in '74, he wore it during official speeches regarding the tape release (April 29), resignation (August 8) and at his departure (August 9). Out of office Nixon stopped wearing the lapel pin.
Ford did not wear the flag lapel pin when he took office, pardoned Nixon, or addressed the UN in 1974. He didn't wear one during the State of the Union in '75, '76 or '77. Carter didn't wear one at the State of the Union speech in '78, '79 or '80. He did not wear one in his farewell speech in '81.
Reagan did wear one as candidate during the Republican National Convention in 1980 but not as president during his inaugural address and first press conference in '81. He doesn't wear one in any of the '82-'88 State of the Union Addresses, his Second Inaugural in '85, or his Farewell Address in '89. Once president, in domestic roles, Reagan didn't wear a lapel pin. When he delivered international news from oval office, regarding Libya in'86 and Iran-Contra '87, he didn't wear the pin. He also didn't wear a flag lapel pin when he addressed the UN in '88.
H.W. Bush didn't wear one at the 1989 inaugural or Joint Session that year. He didn't wear one during the '90, '91 or '92 State of the Union. He did not wear one during the '91 Press Conference with Gorbachev or during the '92 RNC when he accepted the nomination.
Clinton did not wear a flag lapel pin at the first inaugural or joint session in 1993; State of the Unions in 1994-2000; the second inaugural in '97 or his farewell address in 2001. He didn't wear the pin during the "Gays in the Military" speech ('93), address on Somolia ('93), while signing NAFTA ('93), or reading his statement on Kosovo ('99).
Madeline Albright's broach diplomacy inspired an exhibit called "Read My Pins" at the National Museum of American Diplomacy. Speaker Gingrich (might have?) wore a "Contract with America" pin during the 1995 Joint Session. Speaker Pelosi wore a miniature Mace of the US House on the lapel of her Suffragette White suit while tearing up President Trump's State of the Union speech in 2020.
Americans did not invent the political language of costumes, jewels, brooches, tall hats or short pants. There is a long history of royal, religious and republican application of dress like the cockade, royal jewels and lapel pin. Americans are fluent in this political language.
In modern media, the use of national flags and lobbyist logos have implications to campaign finance disclosure and foreign agent registration. It is not uncommon for American politicians to wear multiple flags on their lapel representing trans-national and private concerns. Don Noel was the first to write the the joke "Politicians Should Wear Sponsor Logos" in the Hartford Courant (7 March 1995). The joke is funny because it is based on the obvious bribery and graft of the American political scene that everybody acknowledges is ubiquitous and wrong. The actual solution--outlawing political bribes--is already the reality of republican, moral and legal imperatives (even if nobody acknowledges this).
4 U.S. Code § 8 Respect for the Flag: "... (d) The flag should never be used as wearing apparel, bedding, or drapery... (i) The flag should never be used for advertising purposes in any manner whatsoever... (j) No part of the flag should ever be used as a costume or athletic uniform." This is obviously happening.
The Hatch Act (1939) outlaws Federal Employees from engaging "in political activity...while wearing a uniform or official insignia." The president and vice president are explicitly exempted. The rest of the politicians who regularly wear the American flag lapel pin are not.
4 U.S. Code § 10 - Modification of rules and customs by President: "Any rule or custom pertaining to the display of the flag of the United States of America, set forth herein, may be altered, modified, or repealed, or additional rules with respect thereto may be prescribed, by the Commander in Chief of the Armed Forces of the United States, whenever he deems it to be appropriate or desirable; and any such alteration or additional rule shall be set forth in a proclamation."
Without a proclamation the American flag lapel pin it is not a legal custom. It is an extension of military, police and Olympic uniforms which is illegal (and gauche) for politicians to wrap themselves. Yet the political class continues to wear the flag on Federal property why they campaign for offices.
The that least republican citizens can expect is not that representatives publicly follow basic propriety and finance rules. We all know the political class regularly cheats meritocracy and economics. The least we can expect are representatives who break laws with quiet shame instead of irreverence and garrulous patriotism.
wrb. American Flag Lapel Pin (with first year chronological photo appendix). Woodruff, Wisconsin: hominidmedia., rev. 6 February 2023. [available here].
image credit: Draper, Eric, photographer. President Bush poses for his official portrait in the Roosevelt Room blue tie / Official portrait of President George W. Bush. , 2003. Photograph. LOC ID: 2011645073.
image credits:
Eric Draper, Susan Engberg, Tina Hager, Moreen Ishikawa, Hyungwon Kang, Paul Morse, David Scull, Susan Sterner (photographers). George W. Bush "White House" photos. [archives.gov] January 23-September 10, 2001.
Eric Draper, Tina Hager, Paul Morse, (photographers). George W. Bush "White House" photos. [archives.gov] September 11 - December 22, 2001.
French Cockade and Queen Elizabeth's Brooches
Agulhon, Maurice. Marianne into Battle-Republican Imagery and Symbolism in France, 1789-1880. Janet Lloyd, translation. New York: Cambridge University Press, 1981.
Hunt, Lynn. Politics, Culture, and Class in the French Revolution Berkeley: University of California Press, 1984. pg: 57
Kiehna, Lauren "The Tiarapedia" The Court Jeweller [thecourtjeweller.com]
Leith, James A. The Idea of Art as Propaganda in France, 1750-1799--A Study in the History of Ideas Toronto: University of Toronto Press, 1965.
Wood, Lucy "Did The Queen's Brooch During Trump's Visit Throw Shade at the President?" Marie Claire [marieclaire.com]
American Flag Lapel Pins
Adams, G.B. "Badge Pin or Button" Patent No. 564,356. July 21, 1896.
American Red Cross. "Woodrow Wilson, President of the United States and President of the American Red Cross." 8 March 1919. American National Red Cross photograph collection. Library of Congress.
C-Span.org Historical State of the Union Addresses compiled by c-span, aired 23 January 1996. [cspan.org]
Harris & Ewing "Congress, US Opening Message, 63rd Congress" 1913 Library of Congress Prints and Photographs Division.
McIntyre, Jamie "Truth Behind LBJ's Silver Star" CNN Live Today [cnn.com] 6 July 2001.
McIntyre, Jamie "Another undeserved military honor for LBJ" Washington Examiner [washingtonexainer.com] 10 May 2019
Miller Center "Famous Presidential Speeches" UVA Miller Center [millercenter.org]
National Archives "Harry S. Truman Library * Museum" [trumanlibrary.gov]; "LBJ Presidential Library"; "The White House: President George W. Bush" [archives.gov]
National Museum of American Diplomacy "Story of the Exhibit" Read My Pins: The Madeline Albright Collection" [readmypins.state.gov]
Smithsonian Institute "National Portrait Gallery" [americaspresidents.si.edu]
Truman Library Institute "The Making of Harry Truman's Statue" American History TV [cspan.org] 7 May 2021
Unger, Nancy Fighting Bob La Follette: The Righteous Reformer Chapel Hill: UNC Press, 2000. 248-9.
Wilson, Woodrow "April 2, 1917: Address to Congress Requesting a Declaration of War Against Germany" Presidential Speeches [millercenter.org]
Noel, Don. "Politicians Should Wear Sponsor Logos" Hartford Courant 7 March 1995 [courant.com]
U.S. House of Representatives "State of the Union Address" History Art & Archives [https://history.house.gov/Institution/SOTU/State-of-the-Union/]
U.S. Office of Special Council Hatch Act Overview [ osc.gov ]